Greying Gadgets: How Older Americans Shop For & Use Consumer Electronics

Research and Markets has announced the addition of the “Greying Gadgets – How Older Americans Shop For and Use Consumer Electronics” report to their offering.

There are millions of consumers aged 50 and over (”Older Americans”) who control billions in disposable income. Technology brands are increasingly seeking out this demographic as they grow in both numbers and economic importance.

This study, conducted jointly by CEA and TNS Compete provides new insights into this unique consumer segment, and reveals:

• Technology usage and overall perceptions of technology
• Which CE products appeal to this demographic and how much they are planning to spend in the next year
• How to reach Older Americans online as they shop for CE products
• Older Americans’ preferences for research and purchase channels, and what factors influence their decision-making
• This study is a must read for anyone involved in the manufacturing, marketing, installing or selling of products and/or services to older Americans.

Key Topics Covered:

• Methodology
• Research Objectives
• Key Findings
• Detailed Findings
• Ce Product Usage
• Technology Usage / Attitudes
• Online Behaviors
• Perceptions / Attitudes Of Consumer Electronics
• Future Purchase Intent
• Shopping Behaviors / Attitudes
• Case Study
• Conclusions
• About Compete, Inc.
• About Tns Media
• The Kantar Group

For more information visithttp://www.researchandmarkets.com/research/e78392/greying_gadgets

Research and Markets
Laura Wood, Senior Manager
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