Oregon collects 12.2 million pounds for electronics recycling in six months

Posted on August 9, 2011 by admin

News outlets in Oregon are reporting the Oregon E-Cycles program is gaining steam in its thid program year.

Halfway through 2011, totals from collection sites and events amounted to 12.2 million pounds of e-waste collected for recycling, up from last year’s mid-year collection total of 11.9 million pounds for recycling, reports OregonLive.com.

Reuse is also growing, the program reported – nearly 18,000 TV, computer and monitor units have been diverted for reuse so far this year.

E-waste recycling in Oregon became obligatory in 2009 after the passage of producer responsibility laws in the state.

Each year, collection goals of 19 million pounds and 21.5 million pounds have been surpassed, the website reported. The program is on track to meet its 2011 collection goal of 22.95 million pounds.

For more information on electronic recycling in Oregon, Oregon E-Cycles, visit www.oregonecycles.org or call 1-888-532-9253.

LCD-TV Prices Down 22 Percent, Sales Increase 6 Percent.

Posted on December 2, 2009 by admin

Decisive price cuts are helping to lift sales of LCD flat-panel TVs after Thanksgiving, research firm iSuppli Corp. said in a new report.

ISuppli said promotional prices are 22 percent lower than before Black Friday, the traditional start of the holiday shopping season. ISuppli estimates 6 percent more TV sets will be sold during a seven-day period that began on Black Friday compared with the same period last year.

The average advertised Black Friday price for a 32-inch set was $369, down from $490 before Thanksgiving.

Prices for larger sets were down more modestly, about 7 percent. Manufacturers instead packed better features into the models that went on sale, such as faster refresh rates for a steadier picture, iSuppli said.

Big brands like Samsung Electronics Co., LG Electronics Inc. and Sony Corp. offered the biggest discounts because they have had the highest regular prices, according to iSuppli analyst Tina Tseng.

ISuppli’s analysis excludes plasma TVs, another type of flat panel that’s less popular than LCD-based units.

A power outage at a Corning Inc. factory in Taiwan didn’t cause a shortage of glass for TVs as initially feared, iSuppli noted. The outage occurred in October, after manufacturers had already bought components for the sets that went on sale on Black Friday.

Huge Marketing Budget Drives Motorola Droid Sales. Expects to Sell 1 Million Units In 2009.

Posted on December 1, 2009 by admin

Motorola’s and Verizon Wireless’ $100 million marketing campaign for the Motorola Droid seems to be paying off with strong sales that will likely result in more than 1 million devices being sold by the end of the year.

The Droid, the only smartphone currently on the market that uses Google Android‘s 2.0 operating system, is Motorola’s second Android device and it’s available only on Verizon Wireless’s network. The device is turning out to be the hit phone of the season, thanks in large part to an expensive and extensive advertising campaign.

Motorola Droid

(Credit: Motorola)

Neither company is reporting sales figures. But analysts say sales look good. The companies have likely sold between 700,000 and 800,000 Droids since the device was launched in early November, according to equity analyst Mark Sue of RBC Capital Markets.

“Verizon’s big marketing push for the Droid is strengthening as we close in on the holidays, and following our round of checks, we believe about 700,000 to 800,000 Droids have been sold, making our hurdle of 1 [million] Motorola Droids achievable for 4Q09 [ending December 31],” Sue said in his research note. “Motorola, for its part, has done a good job on the production side, and our survey of over 100 stores indicates strong demand, limited stock outs, and very few returns.”

John Stratton, executive vice president and chief marketing officer for Verizon Wireless, said when the device was launched in late October that Verizon would be pouring in more money to market this device than any other phone it has ever sold. And now it looks like the money has been well spent. From advertisements that specificallyhighlight the Droid to ones that focus on Verizon’s extensive and reliable 3G wireless network, it’s clear that the company has AT&T and the Apple iPhone in its crosshairs.

AT&T has actually sued Verizon over the advertisements about its 3G wireless network coverage.

Some Verizon Wireless stores, especially in major cities, are selling between 100 and 200 Droids per week since the launch in early November, Sue added.

The success of the Droid is good news both for Motorola and for Verizon Wireless.

Motorola comeback
For Motorola, the Droid represents a chance to make a comeback in the cell phone market. The iconic American company that practically invented the cell phone market has struggled for the past several years now. After the runaway success of the ultra-thin Motorola Razr in 2004, the company has been unable to come up with a hit phone. And it has steadily lost market share to other competitors, such as Nokia, Samsung, and LG Electronics. It’s also ceded market share in the fastest growing segment of the market, smartphones, to newcomers like Apple and Research In Motion.

Motorola’s mobile devices CEO Sanjay Jha took a bold gamble more than a year ago when he decided to dedicate the company’s resources to building phones using the Google Android operating system. The Droid and theMotorola Cliq, which is exclusively sold on T-Mobile USA’s network, are the first two Motorola Android phones to hit the market.

But Jha said the Google Android operating system will not only be used in high-end devices like the Droid, but it will also be used to power less expensive phones, creating a new tier of smartphones that will eventually replace the basic feature phone category. Jha said the company will launch at least 20 more Android devices in 2010.

The success of the Droid is an important first step in getting Motorola back on track. But equity analyst Ittai Kidron of Oppenheimer said in a research note Monday that sales of the Motorola Cliq are falling short of expectations. Motorola is expected to sell 1.5 million smartphones in the fourth quarter. And two-thirds of them are expected to be Droids.

Kidron said the Cliq is not selling well mostly because of issues with battery life. Motorola is supposedly preparing a software patch to fix the problem. But he also noted that T-Mobile appears to be losing interest in the device and is not marketing it heavily.

But T-Mobile says that the Cliq is doing just fine. And the carrier said that it’s committed to marketing the phone through the holiday season.

“The Motorola Cliq is very popular among our highly connected customers and is the only device with Motorola’s innovative Motoblur solution,” a company spokesman said. “T-Mobile is excited about the Motorola Cliq for the holidays and continues to showcase it prominently in T-Mobile retail stores and with recent holiday deals.”

Verizon’s iPhone alternative
The Droid’s success is also important to Verizon Wireless, the nation’s largest wireless operator in the country. It is the first device that offers a true challenge to Apple’s iPhone, which runs exclusively in the U.S. on AT&T’s network. While Verizon has a strong reputation for its network, consumers often complain about its lack of cool phones. Up to this point, Verizon has mainly competed against AT&T and the iPhone with RIM’s BlackBerry devices. But RIM’s touch-screen BlackBerry Storm, which was first introduced a year ago, was largely a disappointment.

The Droid offers Verizon customers an alternative to the iPhone on the Verizon network. This fact could help Verizon retain some consumers who were thinking of leaving for the iPhone. But it might also attract new customers who are either disappointed with AT&T’s service or have heard bad things about the network.

Verizon Wireless representatives say the Droid is certainly an important part of the company’s device line-up.

“We are pleased with sales over the holiday weekend,” Brenda Raney, a spokeswoman for the carrier said in an e-mail. “This phone clearly fits the needs of a number of customers who are excited about its availability on the Verizon Wireless network.”

But if analyst data is to be trusted, it is clear that the huge marketing budget for the Droid is at least part of the reason why the device has been so successful. The HTC Droid Eris, another Android device sold exclusively on Verizon’s network, is not selling as well as the Droid, Sue said in his note. The HTC Droid Eris went on sale the same day the Droid was launched, but with much less fanfare.

Part of the problem is the fact that there are many Android devices coming to market. And the number will only increase next year. The lesson from the success of the Motorola Droid is clear. If device makers and carriers hope for break-out success, then they will have to spend big on marketing.

Nokia: “Asia Mobile Recycling Yield Beats Europe”

Posted on December 1, 2009 by admin

SINGAPORE–The raw material recovery rate for Nokia, is higher in Asia than in Europe due to low labor costs that allow workers to be employed to separate materials before the recycling process, said a Nokia spokesperson.

“In the West, it’s about 80 to 85 percent yield. Here, because we segregate the materials, we get about 99.5 percent yield.” said Francis Cheong, Nokia’s environmental affairs manager for Southeast Asia and the Pacific.

Nokia outsources its recycling efforts in the country to local recycling service, Total Environmental Solutions-Asset Material Management (TES-AMM).

Joe Vong, TES-AMM’s general manager, explained that low labor costs allow the plant to employ people to separate the materials during what they call the “dismantling” process.

“In Europe, [the plants] have a different recycling management in which a whole phone is crushed and broken down. The recycle yield for this is close to 70 to 80 percent,” said Vong. “This is unlike what we do in Asia, where we crush the plastic and boards separately so we get about 95 to 97 percent yield.”

At the Singapore plant, mobile phones are dismantled by human agents who categorize different parts of the phones into different “streams”. Vong described the separation process as the “choke point”. He added that personnel must be very familiar with the materials they are working with and, on average, process 20 to 30 phones per hour in an 8-hour work day.

Cheong said Nokia collects roughly 1.5 to 2 tons of e-waste each month from the Southeast Asia and Pacific region from the public as well as R&D centers, but did not divulge how much of this waste is derived from mobile phones.

In a presentation, a spokesperson from the plant pointed out that its core business lies in “precious metal recovery from e-waste”. Among the metal that can be recovered are copper, aluminum, nickel, alloy, and even gold.

However, turning waste into gold is not an easy process. Alex Hee, project manager at the plant, said it takes 50,000 to 80,000 phones to extract 1kg of gold.

Nokia’s Cheong revealed that from the recovered material, the phone maker reclaims only the cobalt and lithium salts extracted from the recycled batteries, as these metals are very rare. These are then remade into new lithium-ion batteries.

Nokia this year has invested more than S$1 million (US$720,000) in social responsibility programs in the Southeast Asia and the Pacific region, most specifically in recycling and take-back initiatives, he said.

In a previous study in July 2008, Nokia noted that only 3 percent of the study’s respondentsrecycled their mobile phones. To raise awareness for mobile phone recycling, the handset manufacturer undertakes initiatives to reach out to the local communities in Asia cities like Singapore, Malaysia, the Philippines and Thailand.

SOURCE: ZDNETASIA.COM

By Liau Yun Qing, ZDNet

California Representative Mike Thompson Calls On Congress To Lead By Example In Handling Its Own E-Waste. Introduces A New Resolution (H.Res.938)

Posted on November 20, 2009 by admin

SAN FRANCISCO – November 20 – Representative Mike Thompson yesterday introduced a resolution that calls on Congress to craft a plan to deal with its own e-waste, only using recyclers certified to the new e-Stewards Standard – the highest in the industry.

“In choosing to work only with certified e-Stewards, Congress is saying they want to be sure their old computers and other electronic products don’t end up being exported to developing nations, or sent to prison recycling shops,” said Barbara Kyle, National Coordinator of the Electronics TakeBack Coalition. “We are very pleased to see Congress lead by example in solving the problem of global e-waste dumping.”

The resolution (H.Res. 938) calls for Congress to establish and implement “a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch using only those companies independently certified as meeting the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment, which forbids the export of e-waste to developing countries and use of prison labor.”

“As consumers of electronic equipment, we are all faced with the real choice of becoming part of the e-waste problem or being part of the solution,” said Jim Puckett, Executive Director of the Basel Action Network (BAN), a global watchdog on toxic waste trade. “Congress, informed by the horrific pictures of Chinese and African children wandering through heaps of toxic e-waste from the U.S., has recognized this choice as a principled and practical one. This bipartisan resolution to use only e-Steward Recyclers, shows Congress wants to be part of the solution.”

The e-Stewards program includes both the rigorous new ‘gold standard’ for electronics recyclers and asset managers, as well as verification system, where only accredited, third-party auditors can certify whether recyclers are meeting the standard. The standard is currently held by the Basel Action Network, but was developed in collaboration with leaders in the recycling, auditing, occupational health, data security, and manufacturing industries as well as from the accredited third party certification industry.

There is little federal regulation of the recycling industry and most e-waste exports from the U.S. do not violate any U.S. laws. Therefore, responsible companies in this industry who wish to distinguish themselves can now become certified to the new standard which require them to handle electronic and hazardous waste responsibly in a manner that protects the environment and the social and health and safety concerns of the workforce, throughout the recycling chain around the world. This is the only e-waste recycling standard that prohibits the export of e-waste from developed to developing nations.

E-waste is the fastest growing part of the waste stream in the U.S. But of the e-waste that is collected by recyclers, 50 to 80 percent of that is not actually recycled, but is exported to developing nations where it is handled in very crude and dangerous ways that expose workers and communities to toxic materials.

For more information:

Link to the resolution: http://www.thomas.gov/cgi-bin/query/z?c111:H.RES.938:
Link to e-Stewards page: http://www.e-stewards.org/
Electronics TakeBack Coalition: http://www.electronicstakeback.com/