Commentary by Amanda Smith-Teutsch | Electronic Waste Journal
E-waste burst onto the national stage yesterday as U.S. Environmental Protection Agency Administrator Lisa P. Jackson, General Services Administrator Martha N. Johnson, and White House Council on Environmental Quality Chair Nancy Sutley were joined by the CEOs of Dell Inc. and Sprint, and senior executives from Sony Electronics to discuss the new federal initiative to promote the U.S. electronics recycling industry. The government also released a 35-page report prepared by the Obama Administration’s e-waste task force, formed last year.
The government initiative will ban all federal electronics from landfill, will place greater emphasis on Design for Recycling, support recycling options and systems for American consumers; and strengthen America’s role as a global steward of electronics at their end of life. Under today’s strategy, the federal General Services Administration will remove products that do not comply with energy efficiency or environmental performance standards from its information technology purchase contracts used by federal agencies, and will ensure that all electronics used by the Federal government are reused or recycled properly.
Such a policy will have far-reaching effects. Jackson noted the federal government is the largest purchaser of IT equipment in the nation, and as it agitates for change as it buys new products and recycles the old, the impacts are sure to be felt industry-wide.
Also discussed yesterday was the importance of industry self-policing through certification standards. That such a discussion was held on a national stage is only beneficial to the electronics recycling industry as legitimate recyclers seek to dispel perceptions of toxic e-waste dumping overseas.
While much of the country already benefits from mandatory electronics recycling, it’s important that the federal government take the lead in advancing awareness for the rest of the nation. That the government is supported in the initiative by some of the largest electronics manufacturers in the nation doesn’t hurt the new policy’s chances of success, either.
The announcement included voluntary commitments from Dell, Sprint and Sony – presumably in addition to environmental commitments the companies have already made – to EPA’s industry partnership aimed at promoting environmentally sound management of used electronics.
“Our goal at Dell is to deliver the highest quality and most efficient products to our customers with the least environmental impact,” said Michael Dell, chairman and CEO, Dell Inc. “Last fiscal year, we diverted more than 150 million pounds of end-of-life electronics globally from landfills, and we are well on our way to meeting our goal of recycling 1 billion pounds by 2014. We encourage everyone in our industry to commit to easier, more responsible recycling as we all work to protect our planet.”
“To be recognized by the EPA for responsible e-waste recycling is an honor for Sprint and a chance to build on our industry-first Electronics Stewardship Policy,” said Sprint CEO Dan Hesse. “Our current policy and today’s commitment with the EPA highlights our goal to handle electronic waste holistically – from product design to disposal – and is another proof point to our broader commitment to sustainability innovation.”
“At Sony, any product we make and put our name on, we will take back and recycle in the most responsible manner,” said Mark Small, Vice President for Corporate Environment, Safety and Health. “‘We Make It, We Take It Back’ has been Sony’s policy since 1995. This partnership – in coordination with the EPA and other stakeholders – will help us reach our “Road to Zero” goal, Sony’s vision of zero waste and zero environmental impact throughout the complete life cycle of all our products and related activities.”
News of the announcement was carried not only in the environmental press, but in local newspapers and on major blog sites and news portals. Regardless of the impact the new policy will ultimately have, for one day at least the American public took a moment, glanced at their computers or mobile phones and realized that some day, these devices will have to be handled responsibly.
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Official government photos of e-waste announcement at Round2 in Austin.
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Official government photos of e-waste announcement at Round2 in Austin.
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Official government photos of e-waste announcement at Round2 in Austin.